The Jerry Jones Era: Ownership, Leadership, and the Modern Dallas Cowboys 

The Jerry Jones Era stands as a transformative period in the history of the Dallas Cowboys, marked by a combination of ownership, leadership, and a commitment to modernizing the franchise.  

Since purchasing the team in 1989, Jones has left an indelible mark on both the Cowboys and the landscape of the NFL. 

Shirts were typically made of cotton or wool, offering protection from the elements while allowing for ease of movement. 

Shirts were typically made of cotton or wool, offering protection from the elements while allowing for ease of movement. 

The iconic cowboy hat, with its wide brim and creased crown, became synonymous with the image of the cowboy. Variations in hat styles emerged, reflecting regional preferences and cultural influences. 

The introduction of Hollywood westerns in the early 20th century further romanticized the image of the cowboy and influenced popular perceptions of cowboy fashion.  

As an owner, Jones brought a unique vision and business acumen to the Cowboys organization. His bold and often controversial decisions have reshaped the team's identity and pushed the boundaries of what it means to be an NFL franchise.  

From pioneering lucrative sponsorship deals to spearheading state-of-the-art stadium construction projects, Jones has consistently positioned the Cowboys as a premier brand in American sports. 

Liked What You Saw? View More